/* === FONTS === */
@import url('https://fonts.googleapis.com/css2?family=Syne:wght@400;600;700;800&family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,400;0,9..40,500;0,9..40,600;1,9..40,300&display=swap');

/* === TOKENS === */
:root {
  --bg: #F5F0E8;
  --bg-warm: #EDE8DF;
  --charcoal: #111110;
  --copper: #C87941;
  --copper-light: #D9955A;
  --cream: #FAF7F2;
  --muted: #8A8075;
  --muted-light: #C2B9AD;
  --border: #D9D3C8;
  --white: #FFFFFF;

  --font-display: 'Syne', sans-serif;
  --font-body: 'DM Sans', sans-serif;

  --space-xs: 0.5rem;
  --space-sm: 0.75rem;
  --space-md: 1.25rem;
  --space-lg: 2rem;
  --space-xl: 3rem;
  --space-2xl: 5rem;
  --space-3xl: 7rem;

  --radius-sm: 6px;
  --radius-md: 12px;
  --radius-lg: 20px;
  --radius-xl: 32px;

  --shadow-sm: 0 1px 3px rgba(17,17,16,0.06);
  --shadow-md: 0 4px 16px rgba(17,17,16,0.08);
  --shadow-lg: 0 12px 40px rgba(17,17,16,0.10);
}

/* === RESET & BASE === */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { font-size: 16px; scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--charcoal);
  font-family: var(--font-body);
  font-size: 1rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

/* === LAYOUT === */
.container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 var(--space-lg);
}

/* === TYPOGRAPHY === */
h1, h2, h3, h4 { font-family: var(--font-display); line-height: 1.15; }
h1 { font-size: clamp(2.8rem, 5vw, 4.5rem); font-weight: 800; }
h2 { font-size: clamp(2rem, 3.5vw, 3rem); font-weight: 700; }
h3 { font-size: 1.25rem; font-weight: 600; }

/* === HEADER === */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(245,240,232,0.92);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 64px;
}
.logo {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--charcoal);
  text-decoration: none;
}
.logo-mark {
  width: 32px;
  height: 32px;
  background: var(--charcoal);
  color: var(--copper);
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1rem;
  font-weight: 800;
}
.header-nav { display: flex; align-items: center; gap: var(--space-md); }
.nav-tag {
  font-size: 0.75rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--muted);
  background: var(--bg-warm);
  padding: 0.3rem 0.8rem;
  border-radius: 100px;
  border: 1px solid var(--border);
}

/* === HERO === */
.hero {
  padding: var(--space-3xl) 0 var(--space-2xl);
}
.hero-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-2xl);
  align-items: center;
}
.hero-eyebrow {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.8rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--copper);
  margin-bottom: var(--space-md);
}
.eyebrow-dot {
  width: 6px;
  height: 6px;
  background: var(--copper);
  border-radius: 50%;
  animation: pulse-dot 2s infinite;
}
@keyframes pulse-dot {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.5; transform: scale(0.8); }
}
.hero-headline {
  font-size: clamp(3rem, 5.5vw, 5rem);
  font-weight: 800;
  line-height: 1.05;
  color: var(--charcoal);
  margin-bottom: var(--space-md);
}
.hero-headline em {
  font-style: normal;
  color: var(--copper);
  position: relative;
}
.hero-sub {
  font-size: 1.1rem;
  color: var(--muted);
  line-height: 1.7;
  margin-bottom: var(--space-xl);
  max-width: 480px;
}
.hero-stats-mini {
  display: flex;
  align-items: center;
  gap: var(--space-lg);
}
.mini-stat { display: flex; flex-direction: column; }
.mini-num { font-family: var(--font-display); font-size: 1.5rem; font-weight: 700; color: var(--charcoal); }
.mini-label { font-size: 0.75rem; color: var(--muted); line-height: 1.3; max-width: 100px; }
.mini-divider { width: 1px; height: 36px; background: var(--border); }

/* === PERSONA CARD === */
.persona-card {
  background: var(--white);
  border-radius: var(--radius-xl);
  padding: var(--space-lg);
  box-shadow: var(--shadow-lg);
  border: 1px solid var(--border);
}
.persona-avatar {
  position: relative;
  width: 100%;
  aspect-ratio: 3/4;
  background: linear-gradient(135deg, #1a1a18 0%, #2d2d28 50%, #3a3530 100%);
  border-radius: var(--radius-lg);
  overflow: hidden;
  margin-bottom: var(--space-md);
}
.avatar-visual {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: 2rem;
}
.avatar-hair {
  width: 80px;
  height: 55px;
  background: linear-gradient(180deg, #5c3d1e 0%, #8B5E3C 50%, #6B4423 100%);
  border-radius: 50% 50% 40% 40%;
  position: absolute;
  top: 18%;
  left: 50%;
  transform: translateX(-50%);
}
.avatar-face {
  width: 52px;
  height: 60px;
  background: linear-gradient(180deg, #E8C49A 0%, #D4A87A 100%);
  border-radius: 50% 50% 48% 48%;
  position: absolute;
  top: 28%;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 10px;
}
.avatar-eyes {
  display: flex;
  gap: 14px;
  margin-top: 8px;
}
.eye {
  width: 8px;
  height: 10px;
  background: #2C1810;
  border-radius: 50%;
}
.avatar-lips {
  width: 12px;
  height: 5px;
  background: #C47060;
  border-radius: 0 0 10px 10px;
}
.avatar-neck {
  width: 20px;
  height: 12px;
  background: linear-gradient(180deg, #D4A87A 0%, #C49A6C 100%);
  position: absolute;
  top: 50%;
  border-radius: 0 0 4px 4px;
}
.avatar-body {
  position: absolute;
  bottom: 0;
  width: 100%;
  display: flex;
  justify-content: center;
}
.avatar-top {
  width: 90px;
  height: 65px;
  background: linear-gradient(180deg, var(--copper) 0%, var(--copper-light) 100%);
  border-radius: 24px 24px 0 0;
}
.avatar-glow {
  position: absolute;
  bottom: -20px;
  left: 50%;
  transform: translateX(-50%);
  width: 60%;
  height: 40px;
  background: radial-gradient(ellipse, rgba(200,121,65,0.3) 0%, transparent 70%);
  filter: blur(12px);
}
.persona-info { margin-bottom: var(--space-md); }
.persona-name { font-family: var(--font-display); font-size: 2rem; font-weight: 800; color: var(--charcoal); }
.persona-meta { display: flex; gap: 0.4rem; margin-top: 0.4rem; flex-wrap: wrap; }
.persona-tag {
  font-size: 0.7rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 0.2rem 0.6rem;
  border-radius: 100px;
  background: var(--bg-warm);
  color: var(--muted);
  border: 1px solid var(--border);
}
.persona-desc { font-size: 0.8rem; color: var(--muted); margin-top: 0.4rem; }
.persona-platforms { display: flex; flex-direction: column; gap: 0.6rem; }
.platform-row { display: flex; align-items: center; gap: 0.6rem; }
.platform-icon { width: 24px; height: 24px; display: flex; align-items: center; justify-content: center; }
.tiktok-icon { color: #EE1D52; }
.ig-icon { color: #E1306C; }
.fanvue-icon { color: var(--copper); }
.platform-label { font-size: 0.8rem; font-weight: 500; min-width: 60px; color: var(--charcoal); }
.platform-bar { flex: 1; height: 4px; background: var(--bg-warm); border-radius: 100px; overflow: hidden; }
.bar-fill { height: 100%; background: #EE1D52; border-radius: 100px; }
.ig-fill { background: #E1306C; }
.fanvue-fill { background: var(--copper); }
.hero-content-grid { display: flex; flex-direction: column; gap: 0.6rem; margin-top: var(--space-lg); }
.content-tag { display: flex; align-items: center; gap: 0.6rem; font-size: 0.85rem; font-weight: 500; color: var(--charcoal); }
.tag-icon { width: 8px; height: 8px; background: var(--copper); border-radius: 50%; flex-shrink: 0; }

/* === STATS BAR === */
.stats-bar {
  background: var(--charcoal);
  padding: var(--space-xl) 0;
}
.stats-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-lg);
  flex-wrap: wrap;
}
.stat-item { text-align: center; }
.stat-value { font-family: var(--font-display); font-size: 2rem; font-weight: 800; color: var(--cream); line-height: 1; margin-bottom: 0.4rem; }
.stat-label { font-size: 0.75rem; color: var(--muted-light); line-height: 1.4; max-width: 120px; }
.stat-sep { width: 1px; height: 48px; background: rgba(255,255,255,0.1); }

/* === SECTION SHARED === */
.section-header { text-align: center; margin-bottom: var(--space-2xl); }
.section-tag {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--copper);
  margin-bottom: var(--space-sm);
  padding: 0.3rem 0.8rem;
  background: rgba(200,121,65,0.08);
  border-radius: 100px;
  border: 1px solid rgba(200,121,65,0.2);
}
.section-headline { color: var(--charcoal); margin-bottom: var(--space-sm); }
.section-sub { font-size: 1.05rem; color: var(--muted); max-width: 560px; margin: 0 auto; }

/* === PIPELINE === */
.pipeline { padding: var(--space-3xl) 0; }
.pipeline-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-md);
}
.pipeline-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--space-lg);
  position: relative;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.pipeline-card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-lg);
}
.pipe-num {
  font-family: var(--font-display);
  font-size: 0.7rem;
  font-weight: 800;
  color: var(--muted-light);
  letter-spacing: 0.1em;
  margin-bottom: var(--space-sm);
}
.pipe-icon { color: var(--copper); margin-bottom: var(--space-md); }
.pipe-title { font-size: 1rem; font-weight: 700; color: var(--charcoal); margin-bottom: 0.5rem; }
.pipe-desc { font-size: 0.85rem; color: var(--muted); line-height: 1.6; margin-bottom: var(--space-md); }
.pipe-tools { font-size: 0.7rem; font-weight: 600; color: var(--copper); font-family: var(--font-display); letter-spacing: 0.03em; }

/* === PLATFORMS === */
.platforms { padding: var(--space-2xl) 0 var(--space-3xl); }
.platform-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-md); }
.platform-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--space-lg);
  display: flex;
  flex-direction: column;
  gap: var(--space-sm);
}
.tiktok-card { border-top: 3px solid #EE1D52; }
.instagram-card { border-top: 3px solid #E1306C; }
.fanvue-card { border-top: 3px solid var(--copper); }
.plat-logo { margin-bottom: var(--space-xs); }
.plat-title { font-family: var(--font-display); font-size: 1.4rem; font-weight: 700; }
.plat-role { font-size: 0.7rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--muted); }
.plat-desc { font-size: 0.85rem; color: var(--muted); line-height: 1.6; }
.plat-focus { display: flex; flex-wrap: wrap; gap: 0.4rem; }
.plat-focus span {
  font-size: 0.7rem;
  font-weight: 600;
  padding: 0.2rem 0.5rem;
  border-radius: 4px;
  background: var(--bg-warm);
  color: var(--charcoal);
}
.plat-goal {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  margin-top: auto;
  padding-top: var(--space-sm);
  border-top: 1px solid var(--border);
}
.goal-arrow { color: var(--copper); font-weight: 700; font-size: 1.1rem; }
.goal-text { font-size: 0.8rem; color: var(--charcoal); font-weight: 500; }

/* === PERSONA === */
.persona-section { padding: var(--space-3xl) 0; background: var(--bg-warm); }
.persona-layout { display: grid; grid-template-columns: 1fr 1fr; gap: var(--space-2xl); align-items: start; }
.persona-headline { margin-bottom: var(--space-md); }
.persona-body { font-size: 1rem; color: var(--muted); line-height: 1.7; margin-bottom: var(--space-xl); }
.persona-traits { display: flex; flex-direction: column; gap: var(--space-md); }
.trait-item { display: flex; flex-direction: column; gap: 0.25rem; }
.trait-label { font-size: 0.7rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--copper); }
.trait-value { font-size: 0.95rem; font-weight: 500; color: var(--charcoal); }
.persona-right { position: sticky; top: 80px; }
.persona-gallery { display: grid; grid-template-columns: 1fr 1fr; gap: var(--space-sm); margin-bottom: var(--space-md); }
.gallery-item { border-radius: var(--radius-md); overflow: hidden; aspect-ratio: 1; }
.gallery-visual {
  width: 100%;
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: center;
}
.gv-fashion { background: linear-gradient(135deg, #2C1810 0%, #5c3d1e 100%); }
.gv-gym { background: linear-gradient(135deg, #1a1a18 0%, var(--copper) 100%); }
.gv-travel { background: linear-gradient(135deg, #1e3a5f 0%, #4a7c9b 100%); }
.gv-lifestyle { background: linear-gradient(135deg, #2d1f3d 0%, #8b6ba0 100%); }
.gv-inner { display: flex; flex-direction: column; align-items: center; gap: 0.4rem; padding: 1rem; }
.gv-silhouette { width: 32px; height: 40px; background: rgba(255,255,255,0.15); border-radius: 50% 50% 40% 40%; }
.gv-label { font-size: 0.65rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: rgba(255,255,255,0.6); }
.persona-quote {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--space-md);
}
.quote-mark { font-size: 3rem; color: var(--copper); font-family: var(--font-display); line-height: 0.8; margin-bottom: 0.5rem; }
.quote-text { font-size: 0.95rem; font-weight: 500; color: var(--charcoal); line-height: 1.5; font-style: italic; }

/* === CLOSING === */
.closing-section { padding: var(--space-3xl) 0; }
.closing-inner { text-align: center; }
.closing-headline {
  font-size: clamp(1.8rem, 3vw, 2.8rem);
  font-weight: 700;
  color: var(--charcoal);
  line-height: 1.25;
  max-width: 700px;
  margin: 0 auto var(--space-md);
}
.closing-sub { font-size: 1.1rem; color: var(--muted); margin-bottom: var(--space-xl); }
.closing-cta { display: inline-flex; flex-direction: column; align-items: center; gap: 0.5rem; }
.cta-label { font-size: 0.7rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--muted); }
.cta-status { display: flex; align-items: center; gap: 0.5rem; font-weight: 600; color: var(--charcoal); }
.status-dot { width: 8px; height: 8px; background: #22c55e; border-radius: 50%; animation: pulse-dot 2s infinite; }

/* === FOOTER === */
.site-footer { background: var(--charcoal); color: var(--cream); margin-top: var(--space-3xl); }
.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: start;
  gap: var(--space-2xl);
  padding: var(--space-2xl) var(--space-lg);
}
.footer-logo { display: flex; align-items: center; gap: 0.6rem; font-family: var(--font-display); font-weight: 700; font-size: 1.1rem; color: var(--cream); margin-bottom: 0.5rem; }
.footer-tagline { font-size: 0.8rem; color: var(--muted-light); }
.footer-links { display: flex; gap: var(--space-2xl); }
.footer-col-title { font-size: 0.7rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.1em; color: var(--muted-light); margin-bottom: var(--space-sm); }
.footer-link { font-size: 0.85rem; color: rgba(245,240,232,0.7); margin-bottom: 0.4rem; }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.08);
  padding: var(--space-md) var(--space-lg);
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.footer-copy { font-size: 0.75rem; color: var(--muted); }
.footer-built { font-size: 0.75rem; color: var(--muted); }

/* === RESPONSIVE === */
@media (max-width: 768px) {
  .hero-inner { grid-template-columns: 1fr; }
  .hero-right { order: -1; }
  .pipeline-grid { grid-template-columns: 1fr; }
  .platform-cards { grid-template-columns: 1fr; }
  .persona-layout { grid-template-columns: 1fr; }
  .persona-right { position: static; }
  .stats-inner { justify-content: center; }
  .stat-sep { display: none; }
  .footer-inner { flex-direction: column; }
  .footer-links { flex-direction: column; gap: var(--space-lg); }
  .hero-stats-mini { flex-wrap: wrap; }
}
@media (max-width: 480px) {
  .container { padding: 0 var(--space-md); }
  h1 { font-size: 2.2rem; }
  .persona-gallery { grid-template-columns: 1fr 1fr; }
}